My orthodontic treatment concept is different. I aspire to a
personal, one-on-one type of treatment where I can design and
deliver the ideal individualized outcome according to each
person's goal.
Because every smile is different and has a story. I spend much
time thoroughly discussing the concerns you have and formulating
the treatment plan that is ideal for you only.
Throughout the treatment process, each person is sincerely cared
for only by me.
Orthodontic treatment with me will be an exclusive, tailored
care for each individual you will not experience anywhere else.
Hands-on specialist care at every visit
Transparent communication, no rushing
Modern, on-time appointments
Treatments
Tailored Solutions for Every Smile
From invisible aligners to advanced lingual braces, we offer the
full spectrum of modern orthodontic treatments — always customized
to your lifestyle and goals.
Invisalign®
Clear, removable aligners that straighten your teeth discreetly.
Ideal for adults and teens who want a virtually invisible
treatment experience with remarkable results.
Nearly invisible appearance
Removable for eating & brushing
Fewer office visits
InSmile® Lingual Braces
Braces placed behind your teeth for a completely hidden
treatment. Dr. Choi's hands-on approach to InSmile in NYC
delivers seamless, transformative results.
100% hidden from view
Custom-fitted to your teeth
Expert lingual specialist care
Traditional Braces
Time-tested, highly effective orthodontic treatment with modern
materials for greater comfort. Perfect for complex cases
requiring precise tooth movement.
Handles complex cases
Modern, comfortable brackets
Predictable outcomes
Adult Orthodontics
It's never too late for your dream smile. We specialize in adult
patients with anxiety-friendly care, flexible scheduling, and
treatment plans that fit your life.
Anxiety-conscious approach
Flexible scheduling
Cosmetic-focused options
Our Approach
Your Journey, Your Way
We believe exceptional orthodontic care begins with listening.
Every treatment plan is co-created with you — built around your
goals, your timeline, and your comfort.
01
Consultation
A thorough discussion of your concerns, goals, and the
treatment options best suited for your unique smile.
02
Custom Plan
Dr. Choi personally designs your individualized treatment plan
with clear expectations from the start.
03
Treatment
Hands-on care at every visit — no hand-offs. You work directly
with your specialist throughout.
04
Your New Smile
Celebrate the confidence that comes with a beautifully aligned
smile, crafted just for you.
Patient Stories
What Our Patients Say
★★★★★
Verified Google Reviews
"I had an amazing experience with Dr. Helen Choi. From the
moment I walked in, the staff was warm, professional, and
incredibly welcoming. Dr. Choi took the time to explain every
step of the treatment plan. I'm already seeing great results
with my Invisalign."
"After seeing my friend's amazing results with Dr. Helen Choi,
I decided to look into her practice. For anyone considering
InSmile in NYC, Dr. Choi's hands-on approach is a
game-changer. A definite must-visit if you want seamless
results."
"I had the best experience with Dr. Helen! After a
disappointing experience elsewhere, I was hesitant to try
again. With Dr. Helen's expertise, I closed the gap in my
front teeth. In less than a year, I achieved my dream smile."
"Dr. Choi is very gentle and considerate. She was very
attentive to my needs and stopped whenever I got too scared.
Trust me when I say Dr. Choi is one of the very rare dentists
that I would stay awake for."
"Dr. Choi is amazing! She has great bedside manner and
wonderful results. I highly recommend her for all your
orthodontic needs!"
Visit Us
In the Heart of NYC
Two convenient Manhattan locations, both designed for your comfort
and convenience.