New York City · Board-Certified Orthodontist

Because Every
Smile Tells a Story

Everyone deserves a happy, healthy smile — inside and out. Experience personalized orthodontic care designed exclusively for you.

Scroll
Modern orthodontic clinic interior
Board Certified American Board of Orthodontics
Meet Dr. Helen Choi

Orthodontic Care as Unique as Your Smile

My orthodontic treatment concept is different. I aspire to a personal, one-on-one type of treatment where I can design and deliver the ideal individualized outcome according to each person's goal.

Because every smile is different and has a story. I spend much time thoroughly discussing the concerns you have and formulating the treatment plan that is ideal for you only. Throughout the treatment process, each person is sincerely cared for only by me.

Orthodontic treatment with me will be an exclusive, tailored care for each individual you will not experience anywhere else.

Hands-on specialist care at every visit
Transparent communication, no rushing
Modern, on-time appointments
Treatments

Tailored Solutions for Every Smile

From invisible aligners to advanced lingual braces, we offer the full spectrum of modern orthodontic treatments — always customized to your lifestyle and goals.

Invisalign®

Clear, removable aligners that straighten your teeth discreetly. Ideal for adults and teens who want a virtually invisible treatment experience with remarkable results.

  • Nearly invisible appearance
  • Removable for eating & brushing
  • Fewer office visits

InSmile® Lingual Braces

Braces placed behind your teeth for a completely hidden treatment. Dr. Choi's hands-on approach to InSmile in NYC delivers seamless, transformative results.

  • 100% hidden from view
  • Custom-fitted to your teeth
  • Expert lingual specialist care

Traditional Braces

Time-tested, highly effective orthodontic treatment with modern materials for greater comfort. Perfect for complex cases requiring precise tooth movement.

  • Handles complex cases
  • Modern, comfortable brackets
  • Predictable outcomes

Adult Orthodontics

It's never too late for your dream smile. We specialize in adult patients with anxiety-friendly care, flexible scheduling, and treatment plans that fit your life.

  • Anxiety-conscious approach
  • Flexible scheduling
  • Cosmetic-focused options
Our Approach

Your Journey, Your Way

We believe exceptional orthodontic care begins with listening. Every treatment plan is co-created with you — built around your goals, your timeline, and your comfort.

01

Consultation

A thorough discussion of your concerns, goals, and the treatment options best suited for your unique smile.

02

Custom Plan

Dr. Choi personally designs your individualized treatment plan with clear expectations from the start.

03

Treatment

Hands-on care at every visit — no hand-offs. You work directly with your specialist throughout.

04

Your New Smile

Celebrate the confidence that comes with a beautifully aligned smile, crafted just for you.

Patient Stories

What Our Patients Say

★★★★★
Verified Google Reviews

"I had an amazing experience with Dr. Helen Choi. From the moment I walked in, the staff was warm, professional, and incredibly welcoming. Dr. Choi took the time to explain every step of the treatment plan. I'm already seeing great results with my Invisalign."

Noah Stein Google Review

"After seeing my friend's amazing results with Dr. Helen Choi, I decided to look into her practice. For anyone considering InSmile in NYC, Dr. Choi's hands-on approach is a game-changer. A definite must-visit if you want seamless results."

Young Jang Google Review

"I had the best experience with Dr. Helen! After a disappointing experience elsewhere, I was hesitant to try again. With Dr. Helen's expertise, I closed the gap in my front teeth. In less than a year, I achieved my dream smile."

Neetha Reddy Google Review

"Dr. Choi is very gentle and considerate. She was very attentive to my needs and stopped whenever I got too scared. Trust me when I say Dr. Choi is one of the very rare dentists that I would stay awake for."

Lyle Grayson Google Review

"Dr. Choi is amazing! She has great bedside manner and wonderful results. I highly recommend her for all your orthodontic needs!"

Alex Google Review
Visit Us

In the Heart of NYC

Two convenient Manhattan locations, both designed for your comfort and convenience.

Flatiron District

37 East 28th Street

Suite 800
New York, NY 10016

Get Directions
Upper East Side

115 East 61st Street

15th Floor
New York, NY 10065

Get Directions
Get in Touch

Begin Your Smile Journey

Ready to discover what's possible? Reach out to schedule your complimentary consultation with Dr. Choi.

Request a Consultation

This is a demo form. In production, connect to your preferred booking system.